Beauty & lifestyle e-commerce
E-commerce ad returns
80%+ROAS growth
50%+Conversion rate growth
Find what holdsgrowth back.
APAGO identifies where digital advertising, product pages, and measurement fall short, then improves targeting, messaging, and conversion paths to help generate more purchases, bookings, and qualified leads.
Digital advertising · Conversion optimization · Strategic consulting
We’ve done this before
Results across a career in paid media
70K+
Leads Generated
US$3.2M+
Ad Spend Managed
4.3x
Average Return on Ad Spend
US$13M+
Revenue Generated
Find the cause of weak returns
Advertising performance can break down in the campaign, on the website, or in the measurement. Identify the cause before increasing spend or changing direction.
The challenge
You keep increasing spend, but sales, bookings, or qualified leads are not keeping pace. It is unclear which campaigns deserve more investment.
How we help
If click costs rise while conversion rates hold, we investigate auction costs and audience response. If click costs hold but conversion rates fall, we examine traffic quality and the website journey. If reported conversions rise without more purchases, confirmed bookings or qualified leads, we check conversion definitions and tracking. The diagnosis determines what to change first and how to measure improvement.
Digital advertising strategy and execution
Book nowThe challenge
People arrive at your website but leave before buying or booking. Increasing traffic may simply send more visitors into the same unresolved problems.
How we help
Follow the journey from the ad to the product page, form, and checkout. Improve product-page copy and conversion steps, check tracking, and compare completed purchases or bookings before deciding whether to expand traffic.
Product-page copy and conversion optimization
Book nowThe challenge
Your team has platform reports and competing recommendations, but no shared answer to what should change first or how success should be judged.
How we help
Agree which outcomes matter and how they are measured. Compare advertising reports with business records, set priorities, and use regular consulting reviews to explain results, resolve competing recommendations, and guide the team’s next decisions.
Strategic consulting and performance measurement
Book nowWhat changed in each project
E-commerce, clinics, B2B, and nonprofits face different constraints. These cases explain the problem, the changes made, and the reported results.
View all case studiesRead the case study
Aesthetic clinic
Lower costs. More bookings.
−70%Booking cost
+150%Confirmed appointments
Homecare e-commerce
Growing online homecare sales
+95%Annual online revenue growth
11xOverall ROAS
Know what to change first
Agree on the business result, identify the constraint, and test the changes against actual conversions.
Establish the starting point
Review your products, customers, campaigns, and website journey. Check the available conversion data and agree on the outcome the work needs to support.
Set priorities and run tests
Choose the campaign, page, or tracking changes that address the diagnosed problem. Define what each test should tell us and how its results will be assessed.
Review the business impact
Compare campaign reports with purchases, bookings, or leads. Review costs and conversion quality, then use those findings to adjust budgets and decide what to test next.
Before we work together
What can APAGO help with?
APAGO works on digital advertising strategy and campaign execution, product-page copy, conversion optimization, and strategic consulting. Platforms and deliverables are chosen around your audience, goals, and existing resources.
Can you work with our team?
Yes. APAGO can manage agreed campaigns, advise your team on strategy, or work alongside existing specialists on tracking, page messaging, and optimization priorities. Responsibilities are agreed before work begins.
How are fees determined?
Fees depend on the platforms, campaign scale, work involved, and level of collaboration. We discuss your current budget, goals, and support needs before agreeing on the scope and fees.
When can we evaluate results?
The evaluation period depends on your product, budget, existing data, and conversion cycle. We agree on review timing and success measures before work begins. Results are assessed against the starting point; a fixed growth rate is not guaranteed.
What should I bring?
Bring your website, a brief overview of current advertising, and the problem you want to solve. Recent spend, purchase, booking, or lead data will help make the consultation more specific.
Which results will we measure?
We agree on measures that match your business goal, such as purchases, confirmed bookings, or qualified leads, alongside their costs. Where data is available, we compare platform reports with business records and explain attribution or tracking limitations.
Bring a problem. Leave with clarity.
In a 60-minute Google Meet, we’ll work through your advertising challenge, examine the available evidence, and discuss which changes deserve priority.
Book a consultation