Beauty & lifestyle e-commerce
E-commerce ad returns
ROAS growth
Conversion rate growth
The challenge
The beauty and lifestyle brand needed to attract relevant audiences and turn their interest into purchases. As audience data grew, its campaign objectives and budget allocation needed to evolve.
The approach
Ran traffic campaigns and tested existing assets to identify messages that attracted relevant audiences.
Introduced purchase-focused campaigns around promotions and product launches, supported by dynamic product remarketing.
Adjusted budgets using conversion results, directing more spend to better-performing ads and audiences.
Reported case results: 80%+ ROAS growth and 50%+ conversion rate growth.
Bring a problem. Leave with clarity.
In a 60-minute Google Meet, we’ll work through your advertising challenge, examine the available evidence, and discuss which changes deserve priority.
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