Homecare e-commerce
Growing online homecare sales
Annual online revenue growth
Overall ROAS
Annual purchases
The challenge
A Taiwanese homecare brand wanted to grow online sales while keeping acquisition costs in check. Its advertising, existing content, and customer data needed to work together.
The approach
Combined Google PMax, branded search, and first-party data to capture demand and expand purchase opportunities.
Used existing creator content, tutorials, short videos, and dynamic product assets in Meta ASC and remarketing campaigns.
Tracked purchases and acquisition costs to adjust budget allocation across platforms.
Annual purchases grew from 5,000+ to 9,000; CPA decreased from NT$434 to NT$426.
Bring a problem. Leave with clarity.
In a 60-minute Google Meet, we’ll work through your advertising challenge, examine the available evidence, and discuss which changes deserve priority.
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