VIVOTEK · Cross-border B2B
Lower B2B conversion costs
2025 conversion CPA, YoY
2026 H1 PMax spend share
2026 H1 PMax lead share
The challenge
Cross-border B2B conversions varied in source and value. The business needed to identify which campaigns produced core conversions and leads to guide its budget allocation.
The approach
Evaluated Search against core conversions: in 2025, Search used 39% of spend and delivered 86% of core conversions.
Compared Search and PMax lead performance to inform budget allocation.
Reviewed H1 2026 results: PMax delivered 68% of leads on 28% of spend, with a CPA approximately 69% below Search.
Project led during prior employment. Figures for 2025 and H1 2026 represent separate reporting periods.
Bring a problem. Leave with clarity.
In a 60-minute Google Meet, we’ll work through your advertising challenge, examine the available evidence, and discuss which changes deserve priority.
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