Large nonprofit organization
Verifying nonprofit ad returns
Backend-verified Meta ROAS
Backend-verified LINE ROAS
The challenge
Platform reports and backend outcomes did not agree. One ad set reported 38 conversions while the backend recorded none, creating a risk of misallocated spend.
The approach
Compared platform reports with backend records to identify attribution differences.
Checked LINE's 1,082 platform-reported results against 1,271 backend records, clarifying data sources and counting methods.
Used backend-verified results to reassess channel returns and inform budget decisions.
Project led during prior employment; client anonymized. ROAS is based on backend verification rather than platform reporting alone.
Bring a problem. Leave with clarity.
In a 60-minute Google Meet, we’ll work through your advertising challenge, examine the available evidence, and discuss which changes deserve priority.
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